Search Engine Optimization
You’ve had your website for a while now, but visitor traffic is insignificant. Your Facebook page gets few likes and even lesser engagement, and most of them are probably from your family and friends.
It’s getting harder to get new customers even as you see new competition springing up almost every month. Worst, your main competitor’s webpage and Facebook page are very active. They seemed to have it all figured out.
Well, the only thing they figured out was that they needed help.
Let’s talk about SEO.
What is SEO and Why is it Important to Your Business?
SEO is search engine optimization is a series of steps, or a process if you will, in order to get your webpage on top of search engine rankings.
When we do a webpage, we are not just concerned about making it easy for visitors to navigate and browse with the end view of getting them to buy your products and services in the least possible time.
Before you can even reach the target audience, however, there’s a hurdle you need to overcome: How do you get Google to notice your website and prioritize it over everybody else?
Both are the domain of SEO.
We need to make sure that the search engines, with Google being the dominant player, are able to make sense of your website and its purpose.
For instance, when a user types “Experienced plumber near me,” or “Electrician in Sunnyside Long Island” your website needs be on the first pages of the list.
Web Surfers Have Short Attention Span
The fact is searchers have a short attention span. On average, they don’t go past page 5 in the search engine results page (SERP).
A study by Advanced Web Rankings back in 2014 revealed that almost 7 in 10 users can find what they are looking for before they can get to page six. Or if not, they just change the keywords and move on.
In terms of web traffic, those websites that are showing up on the first pages are getting 95% of the clicks. The rest will have to share the remaining five percent.
You see now how important SEO is?
SEO will give you visibility, traffic, credibility, and higher returns. So, don’t think of SEO as an expense. Rather, it is an investment if you want to grow your business.
Consider Your Occupation
You spent time and money so you could get your electrician’s certificate or your plumbing certificate. You probably purchased equipment and tools in relation to your trade.
Would you consider them a waste of money? Of course not.
At the end of the day, the skills you’ve learned and the tools you bought are crucial for your livelihood.
With our SEO strategies and tools, you can now have your own marketing champion that works behind the scene 24/7. We can create content for you to build up your credibility in your field. We will make sure that customers know that your service is what they are looking for all along.
Lastly, SEO will help you craft a brand strategy that is associated with superior quality and service and excellent cost-value ratio.